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Marketing Manager
Afc Industries - Berwick, PA
posted about 2 months ago
About the position
The Marketing Manager at AFC Industries is responsible for developing and executing effective marketing strategies to enhance market share and drive lead generation. This role combines elements of analysis, strategy, and management, requiring a leader who can oversee marketing campaigns, manage budgets, and coordinate with various teams to achieve results. The position demands a strong understanding of market development and the ability to lead a marketing team while ensuring that all initiatives are completed on time and within budget.
Responsibilities
- Lead the development of marketing plans in collaboration with clients, management, and creative teams.
- Develop and implement marketing strategies, product concepts, and promotional programs to drive lead generation and sales.
- Manage marketing budgets and sales forecasting.
- Conduct customer, brand, and product research initiatives.
- Oversee social media strategy and content marketing.
- Negotiate with media partners for advantageous contracts.
- Manage the operation of the company's website, email marketing, and other digital assets.
- Maintain knowledge of emerging products and services.
- Collaborate with senior executives to develop growth plans for the organization.
- Organize company conferences, trade shows, and major events.
Requirements
- At least five years of experience in marketing leadership roles.
- Bachelor's degree in business, marketing, communications, or a related field.
- Demonstrated experience with digital and print marketing, content marketing, and social media marketing.
- Proficiency with MS Office applications, HTML, content management systems, and design software.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
Nice-to-haves
- Experience with budgeting and finance, including ROI and profit-loss projections.
- Understanding of market development strategies and best practices.
Benefits
- Health insurance
- Dental insurance
- Paid time off
- Vision insurance
