Marketing Manager

Barclays - Wilmington, DE

Full-time - Mid Level

Wilmington, DE

Credit Intermediation and Related Activities

About the position

The Marketing Manager will oversee the marketing strategies and initiatives for the Cards and Payments business area. This role focuses on relationship management, ensuring effective communication and collaboration with stakeholders to drive marketing efforts that enhance customer engagement and brand loyalty.

Responsibilities

• Develop and implement marketing strategies for the Cards and Payments sector.
• Manage relationships with key stakeholders and partners to enhance marketing initiatives.
• Analyze market trends and customer insights to inform marketing decisions.
• Coordinate marketing campaigns and promotional activities to drive product awareness.
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, preferably in the financial services industry.
• Strong analytical skills and experience with market research.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.

Nice-to-haves

• Experience in relationship management within the financial services sector.
• Knowledge of compliance and regulatory requirements in marketing.
• Familiarity with CRM software and data analysis tools.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays and vacation time
• Professional development opportunities