Marketing Manager

$60,000 - $60,000/Yr

Broadstone At Pullman Yards - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

About the position

The Marketing Manager at Pullman Yards will be instrumental in shaping and executing the marketing and brand strategy for this revitalized historic site. This role focuses on attracting visitors, tenants, and partners through effective marketing campaigns and a strong online presence.

Responsibilities

• Develop and maintain a strong brand identity for Pullman Yards, ensuring consistency across all marketing channels.
• Create and execute targeted marketing campaigns to promote events, attractions, and retail offerings.
• Oversee digital marketing initiatives, including website management, SEO, PPC advertising, and email marketing.
• Develop and manage social media channels to engage with the community and build a strong online presence.
• Create, curate, and manage high-quality content for various digital platforms, including website, social media, email newsletters, and print collateral.
• Coordinate marketing efforts for special events, festivals, and community gatherings.
• Build and maintain relationships with community organizations, businesses, and other partners.
• Track and analyze marketing performance to measure ROI and optimize campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in marketing.
• Strong understanding of digital marketing and social media platforms.
• Excellent written and verbal communication skills.
• Creative problem-solving abilities.
• Ability to work independently and as part of a team.
• Experience in the hospitality, tourism, or entertainment industry is preferred.
• Ability to work under pressure, meet deadlines, and adjust to changing priorities.
• Demonstrated ability to build and maintain productive relationships with internal and external stakeholders.

Nice-to-haves

• Experience in the hospitality, tourism, or entertainment industry.

Benefits

• Competitive salary and benefits package
• Opportunity to work in a dynamic and growing organization
• Flexible work arrangements
• Exposure to a variety of marketing initiatives