Marketing Manager

$135,000 - $150,000/Yr

Peerless-Winsmith - Springville, NY

Full-time - Mid Level

Springville, NY

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Marketing Manager will define, plan, and implement product marketing strategies for the Gearing and Drives product portfolio to meet business objectives. This role involves overseeing and supporting the field sales organization in driving sales and services of respective products, with accountability for the Gearing product portfolio.

Responsibilities

• Development & implementation of strategies to ensure annual revenue growth meets corporate objectives.
• Develop product strategies in coordination with the sales teams and the product manager.
• Develop relationships with large key distributor and OEM customers, focused on product development and partnership growth.
• Identify existing and emerging markets, customers, and applications utilizing current and new product development supporting business growth.
• Drive and maintain five-year product roadmap utilizing voice of customer, engineering expertise, and emerging technologies.
• Develop, manage & deploy pricing strategies across all verticals, ensuring profitability and growth.
• Develop, implement & maintain online content, including configuration tools, technical specifications & drawings, and competitive cross references.
• Develop an overall products branding strategy to maximize business long-term growth.
• Integrate specific product, market, channel, customer service, and sales processes into the comprehensive marketing plan.
• Explore and understand new gearing possibilities and concepts which may be of interest to our current and potential markets and customers.
• Develop training to conduct product seminars and training sessions.

Requirements

• Bachelor's degree in mechanical engineering or marketing required.
• Master's degree in business administration or related field preferred.
• Proven experience as a professional product marketing executive in industrial applications.
• Experience in industrial professional sales, product management, or sales engineering preferred.
• Ability to demonstrate effective oral and written communication skills.
• Effective follow-up, analytics, and project management.
• Experience in mergers & acquisition product integration preferred.
• Advanced skill with all MS Office products.
• Knowledge of Oracle, SAP OR D365 preferred.
• Strong organizational skills.

Nice-to-haves

• Experience in industrial professional sales, product management, or sales engineering preferred.
• Experience in mergers & acquisition product integration preferred.

Benefits

• Dental insurance
• Health insurance
• Paid time off