Marketing Manager

Carolina Prg - Denver, NC

Full-time - Mid Level

Denver, NC

About the position

The Marketing Manager at Carolina PRG is a pivotal role responsible for developing and executing comprehensive marketing strategies to enhance the company's digital presence and overall brand identity. This position involves overseeing the design and deployment of marketing assets, managing the full lifecycle of campaigns, and leading analytics to optimize marketing performance.

Responsibilities

• Drive the marketing strategy across all stages, from establishing brand identity to creating promotional materials, ensuring the buyer's journey is optimized from awareness to lead generation.
• Oversee marketing efforts including digital platforms, websites, and social media channels.
• Create and implement marketing strategies that align with the company's overall objectives and specific business unit goals.
• Formulate marketing budgets, set measurable goals, and evaluate performance to maximize return on investment (ROI) and advertising spend (ROAS).
• Craft compelling marketing narratives using data-driven insights, success stories, and key differentiators.
• Manage the marketing calendar and coordinate the development, launch, and analysis of campaigns and product promotions.
• Collaborate with media teams, content creators, and internal departments to develop influencer and user-generated content strategies.
• Communicate effectively across departments, including Sales, Customer Support, Product Management, Legal, and other internal teams.
• Assign marketing tasks based on team members' expertise and experience, ensuring efficient project execution.
• Develop detailed project plans for both internal and external stakeholders, particularly for events such as trade shows and PR initiatives.
• Perform other related duties as necessary.

Requirements

• Minimum of 5 years' experience as a Marketing Manager or similar role.
• Bachelor's degree, preferably in Business, Advertising, or Marketing.
• Advanced Microsoft Office skills, especially in MS Excel and MS PowerPoint.
• Strong communication, both written and oral skills.