Marketing Manager

Shawnee, KS

About the position

Each day the members of our team of Hospice professionals are rewarded with the opportunity to positively impact the experiences of patients and families/loved ones. We provide comfort, support, peace and dignity to patients and families/loved ones facing serious and life-limiting illnesses. Our team isn’t selling a product; they’re offering a gift of tremendous value – the gift of hope. It is the hope of knowing you will not face this battle alone. As a Marketing Specialist, you’ll play a critical role in creating and executing innovative marketing plans that align with our mission and business objectives. You’ll have the opportunity to lead digital marketing campaigns, develop educational content, and help maintain a compassionate, consistent brand image across all channels. Your work will directly impact how we connect with families, healthcare professionals, and communities—ensuring they have the information and resources they need to make informed decisions about hospice care.

Responsibilities

• Develop and execute marketing strategies that align with our mission and growth objectives.
• Identify key areas of opportunity, including community outreach, digital engagement, and physician partnerships.
• Oversee social media campaigns and digital content that reflects the compassion at the heart of hospice care.
• Create email newsletters, blog posts, and resources for families and healthcare professionals.
• Ensure our brand is consistently represented across all channels, focusing on empathy, trust, and reliability.
• Monitor feedback and industry trends to refine our marketing approach.
• Build strategies to generate referrals from healthcare providers and local communities.
• Track and report on marketing performance to continuously improve outreach efforts.
• Develop educational materials that clearly communicate hospice services, eligibility, and benefits.
• Ensure the website remains current, informative, and aligned with our organization’s mission.
• Implement SEO best practices to increase visibility on search engines.

Requirements

• 2-5 years of marketing experience, preferably in a healthcare environment.
• Previous experience with website maintenance, highly preferred.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Strong verbal and written communication skills and are comfortable managing multiple projects in a fast-paced, dynamic environment.
• Proficient in Microsoft Office (Outlook, Word, Excel) and experienced in using analytics tools to drive decision-making.