Marketing Manager

Signorelli Company - The Woodlands, TX

Full-time - Mid Level

The Woodlands, TX

Apparel Manufacturing

About the position

The Land Development Marketing Manager at Signorelli Company is responsible for overseeing the marketing efforts of developed neighborhood communities. This role involves managing advertising, marketing, and community awareness programs to drive traffic and home sales, as well as collaborating with builder sales consultants and cross-functional teams to ensure effective marketing strategies are integrated into community development.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive foot traffic and awareness of communities.
• Collaborate with digital marketing and communications teams to drive leads and exposure of communities.
• Ensure builders enter sales/traffic data weekly into builder database (XO).
• Conduct weekly onsite community visits to review community signage and foster builder relationships.
• Coordinate marketing of community builder events.
• Work with the creative team on the creation and maintenance of community marketing materials and websites.
• Create compelling content highlighting communities' unique features and benefits.
• Ensure consistent messaging across all marketing materials.
• Develop and manage onsite exterior and interior signage program for communities.
• Update community site plans as new sections, models, builders, and amenities change.
• Oversee and manage the approved marketing budget.
• Process land marketing invoices.
• Manage and track marketing campaigns KPIs to ensure budgeted ROI.
• Schedule community photo and video shoots.
• Respond to community website inquiries and transmit HubSpot leads to appropriate sales and HOA teams.

Requirements

• Bachelor's degree in marketing, business or a related field.
• Experience in the real estate industry.
• Proven experience in real estate marketing, with a minimum of 2+ years in a similar role.
• Strong knowledge of digital marketing platforms, analytics tools and CRM systems.
• Experience with HubSpot preferred.
• Experience in digital advertising including paid social and PPC.
• Proficient in Microsoft Office Suite a must.
• Experience with Adobe Creative Suite preferred.
• Excellent analytical, interpersonal, written and verbal communication skills.
• Highly organized with strong attention to detail.
• Multi-tasker who is eager to learn.
• Positive attitude and the desire to work in a team environment.