Marketing Manager

Wells Lamont Industry Group - Skokie, IL

Full-time - Mid Level

Skokie, IL

10,001+ employees

About the position

The Marketing Manager at Wells Lamont Industry Group LLC will be instrumental in shaping and promoting the company's brand and products through strategic marketing initiatives. This role involves collaborating closely with the sales and product teams to develop and execute impactful marketing campaigns aimed at distributors and their end-user audiences. The ideal candidate will balance strategic planning with hands-on execution in marketing communications, content creation, and collateral development to enhance brand impact and engagement.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with company goals, brand vision, and product growth targets.
• Lead the planning, creation, and distribution of tailored content for distributor networks, emphasizing compelling value propositions for end users.
• Partner with sales to design and launch co-marketing programs that enhance distributor engagement and support their sales objectives.
• Independently create and manage a range of marketing materials, including brochures, product sheets, digital ads, social media content, newsletters, and blog posts.
• Ensure consistent brand messaging across all marketing channels to strengthen brand recognition and positioning.
• Develop and deliver impactful sales materials and toolkits that empower distributors to effectively represent and promote our products.
• Organize and maintain digital assets, ensuring distributors have quick access to up-to-date resources and marketing tools.
• Manage and maintain a cohesive brand presence across digital platforms, ensuring a professional and aligned brand image.
• Collaborate with designers to create visually engaging assets that elevate product appeal and enhance brand visibility.
• Design, execute, and measure digital marketing campaigns across email, social media, and SEO, optimizing tactics to expand reach and engagement.
• Actively manage social media channels to increase audience interaction, brand loyalty, and overall engagement.
• Conduct ongoing research into market trends, competitor activity, and customer needs to inform strategic marketing direction.
• Analyze campaign performance data to gain insights and refine future marketing efforts, ensuring effective use of resources.
• Oversee and coordinate trade show, exhibition, and promotional event strategies, working directly with sales and distributors to maximize impact.
• Manage end-to-end event logistics, from planning and promotional material development to post-event follow-up, enhancing brand presence and lead generation.
• Lead Voice of Customer (VOC) activities to gather and analyze customer feedback, uncovering insights that inform product development, marketing strategies, and customer experience improvements.
• Oversee, update, and continuously optimize the company website, ensuring it reflects the brand's quality, showcases products effectively, and provides an exceptional user experience.

Requirements

• Bachelor's degree in Marketing, Business, or related field; an MBA or advanced degree is a plus.
• 5+ years of experience in a marketing strategy or marketing management role, ideally within manufacturing or B2B industries.
• Strong strategic thinking and analytical skills with the ability to translate insights into actionable plans.
• Proficiency in data analysis and market research techniques; experience with CRM and marketing analytics platforms is a plus.
• Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
• Strong leadership and interpersonal skills, with a collaborative and team-oriented approach.
• Experience in digital marketing, product positioning, and distributor relations is highly desirable.
• Demonstrated success in developing and implementing B2B strategies and initiatives that have grown sales.

Benefits

• Opportunities for career advancement and professional growth in a supportive and dynamic workplace.