Marketing Manager

$60,000 - $60,000/Yr

Pregnancy Resource Clinic - Everett, WA

Full-time - Mid Level

Everett, WA

Ambulatory Health Care Services

About the position

The Marketing Manager at the Pregnancy Resource Clinic (PRC) is responsible for overseeing and managing all marketing efforts to promote the clinic's mission and services. This role involves developing branding strategies, managing digital and traditional marketing channels, and collaborating with various stakeholders to enhance the clinic's visibility and outreach within the community. The Marketing Manager will work closely with the CEO and department heads to align marketing initiatives with the clinic's goals and values.

Responsibilities

• Develop an annual Marketing Plan with firm objectives and a well-defined marketing timeline to meet Strategic PRC campaign goals.
• Create and monitor the annual marketing budget to cover the needs of the annual Marketing Plan.
• Conduct ongoing research into market trends and recommend strategies based on analysis.
• Oversee Brand Management and development, maintaining a unified PRC brand for all departments.
• Design, create and distribute marketing collateral for all departments, including working with and supporting staff for additional events as required.
• Collaborate with the CEO for final approval on all patient/donor-facing marketing materials for PRC.
• Cultivate and foster relationships, networking with local marketing/media contacts to increase the visibility of the Clinic.
• Coordinate with outside agencies who assist with PRC marketing efforts.
• Manage and oversee the technical development, SEO, and maintenance of all PRC websites.
• Develop strategies to achieve top search engine ranking and track/report web activity.
• Build and maintain social media for all websites, creating and monitoring online advertising.
• Promote PRC brand in local print mediums and identify radio advertising opportunities.
• Collaborate with staff to research appropriate vending opportunities for events and oversee marketing for those events.

Requirements

• Bachelor's degree in Marketing or related field from an accredited college.
• 3+ years of marketing experience, with a focus on content marketing and SEO.
• Proficient in Microsoft Office Suite and Graphic Design.
• Excellent communication skills, both verbal and written.
• Self-motivated, dependable, reliable, and responsible individual with integrity.
• Knowledge of digital and analog marketing strategies.

Nice-to-haves

• Knowledge of and experience in prolife ministry preferred but not required.
• Experience in email funnel marketing.
• Aptitude in building brand awareness and trust within target demographics.

Benefits

• Paid time off