Marketing Manager

Zelis - Jefferson City, MO

Full-time - Mid Level

Remote - Jefferson City, MO

About the position

The Marketing Manager for Insights and Empowerment at Zelis will support the product marketing function by developing, managing, and implementing marketing strategies for Member Engagement and Network Analytics products. This role is crucial in enhancing the member experience through effective marketing initiatives and collaboration with cross-functional teams.

Responsibilities

• Inform and support the development and execution of strategic marketing plans to drive awareness, adoption, and revenue growth for Insights and Empowerment solutions.
• Engage in and project manage market research and interpretation of results to identify customer needs, market trends, and changes across the competitive landscape.
• Build strong collaborative relationships with cross-functional teams to define product positioning, messaging, go-to-market strategies, and maintain product launch calendars.
• Assist in the creation of compelling marketing collateral such as product presentations, datasheets, case studies, and whitepapers to support sales efforts and educate customers.
• Inform product launches and awareness campaigns including coordinating internal and external stakeholders, deadlines, and report outs.
• Inform demand generation campaigns across multiple channels including digital marketing, email, events, and webinars to grow awareness and pipeline influence.
• Interpret marketing campaign performance and ROI, leveraging data and analytics to inform how product marketing can optimize marketing tactics to drive continuous improvement.
• Assist Insights and Empowerment Product Marketing Senior Director scope, document, and execute product specific customer education campaigns to drive product adoption.
• Monitor competitive activity and market dynamics, identifying opportunities and threats to inform product roadmap, positioning, and strategic decision-making.
• Manage list pulls and other data related projects as required.

Requirements

• A minimum of 3 years' experience in B2B healthcare marketing, advertising, product, or related field.
• Proficient in effectively managing complex projects.
• Strong collaboration and relationship-building skills to build cross-functional partnerships in a matrixed environment.
• Experience in translating insights and strategies into effective integrated marketing tactics.
• Strong written and verbal communication skills to help articulate customer and business needs and product value proposition.
• Critical thinker capable of producing applied insights and problem-solving.
• Self-starter and quick learner with the desire to learn new tools and techniques.
• Agile, able to deliver high-quality results under tight timelines.
• Familiarity with healthcare industry and payer landscape a strong plus.
• Experience in B2B and/or B2B2B technology or professional services marketing a plus.

Nice-to-haves

• Healthcare industry experience
• Ability to travel as needed, not exceeding 20%

Benefits

• Hybrid and remote friendly culture
• Flexible work locations based on position needs
• Commitment to diversity, equity, inclusion, and belonging
• Equal Employment Opportunity policies
• Accessibility support for application process