Marketing Manager

Village Green - Rockwall, TX

Full-time - Mid Level

Rockwall, TX

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Marketing Manager at Village Green LLC will focus on developing and executing marketing strategies specifically for the Dallas region to enhance brand awareness and attract potential residents to their memory care services. This role requires a creative and strategic individual who can effectively communicate the unique value of the services offered while aligning marketing efforts with the organization's goals and values.

Responsibilities

• Develop and implement comprehensive marketing plans to promote Village Green's services.
• Identify target audiences and tailor marketing efforts to effectively reach and engage them.
• Monitor market trends and competitor activities to adjust strategies as needed.
• Create engaging content for various platforms, including social media, the company website, brochures, newsletters, and other promotional materials.
• Coordinate the production of marketing materials, ensuring consistency with the brand's voice and message.
• Manage and update the organization's website and social media channels to keep content fresh and relevant.
• Develop and maintain relationships with local community, healthcare providers, and other potential referral sources.
• Plan and participate in community events, workshops, and seminars to promote Village Green and its services.
• Represent the organization at industry events, conferences, and networking opportunities.
• Track and analyze key metrics related to marketing campaigns, resident inquiries, and occupancy rates.
• Prepare and present regular reports to the management team on the effectiveness of marketing strategies and initiatives.
• Work closely with the administrative and care teams to ensure that marketing materials accurately reflect the services and ethos of Village Green.
• Coordinate with external vendors, designers, and media outlets as needed.
• Ensure all marketing activities comply with industry regulations and ethical standards.
• Stay updated on best practices in senior care marketing and incorporate them into the organization's strategies.

Requirements

• Proven experience in marketing, preferably in the healthcare or senior care industry.
• Strong understanding of marketing principles and strategies.
• Excellent written and verbal communication skills.
• Ability to create engaging content across various platforms.
• Experience with data analysis and reporting.
• Familiarity with social media management and website content management.

Nice-to-haves

• Experience in community engagement and outreach.
• Knowledge of the Dallas area and its communities.
• Creative thinking and problem-solving skills.

Benefits

• Flexible shifts available throughout the week.
• Compensation based on experience.