Marketing Manager

$65,000 - $80,000/Yr

Salamander Hospitality - Middleburg, VA

Full-time - Mid Level

Middleburg, VA

Personal and Laundry Services

About the position

The Marketing Manager position at Salamander Hospitality is a key role focused on enhancing the property's marketing and communications efforts. This position involves managing creative projects, ensuring brand integrity, and collaborating with various departments to drive revenue and brand awareness. The Marketing Manager will oversee social media, email marketing, and various marketing initiatives while working closely with the Director of Sales & Marketing and other team members to meet strategic marketing goals.

Responsibilities

• Manage all marketing requests from initiation to completion, including website updates, presentations, collateral, ads, and signage.
• Collaborate with department heads to develop on-property programs and partnerships.
• Attend special events to capture content and coordinate programming for those events.
• Draft and publish social media posts and reels across multiple channels.
• Monitor social media channels, respond to messages, and interact with comments daily.
• Assist with vetting influencers and coordinating logistics for marketing campaigns.
• Oversee photo and video shoots in collaboration with the home office team.
• Manage projects using the MONDAY project management tool to meet deadlines.
• Build and execute email marketing communications for different audience segments.
• Prepare email copy and select imagery using pre-set templates.
• Oversee CRM database and audience list building for email campaigns.
• Craft creative briefs and lead internal brainstorming sessions with departments.
• Lead weekly marketing calls with department heads, generating agendas and meeting recaps.
• Monitor brand compliance and manage all branded materials for consistency.
• Maintain inventory of print collateral and ensure outdated materials are discarded.
• Directly manage website CMS to ensure content is up to date and meets standards.
• Prepare presentation materials for sales presentations as needed.
• Oversee photo management and file storage in conjunction with the Marketing Home Office.
• Maintain and update property profiles on third-party partner sites.
• Identify and keep updated local and regional listing sites for revenue areas.
• Prepare final ROI on all special promotions and events using corporate forms.
• Assist in growing local contacts for spa and food & beverage departments.
• Monitor and report on email campaigns and marketing opportunities.
• Develop landing pages for promotions and marketing campaigns in partnership with the Marketing Home Office.
• Participate in monthly agency marketing calls and weekly revenue calls to identify marketing needs.
• Liaise with local media outlets for PR opportunities and coordinate media visits.

Requirements

• Bachelor's degree (B.A. or B.S.) from a four-year college or university, or equivalent combination of education and experience.
• At least five years of related sales experience and training, or an Associate's Degree with equivalent experience.
• Excellent written and verbal communication skills in English.
• Ability to read and interpret documents such as safety rules and procedural manuals.
• Proficient in Microsoft Word, PowerPoint, and Excel.
• Knowledge of email and CRM platforms, and CMS (Content Management Systems).
• Basic photo editing skills and familiarity with graphic design software like InDesign and Canva.

Nice-to-haves

• Experience in hospitality marketing is preferred.
• Basic video editing skills in Adobe Premiere Pro and/or Final Cut Pro.

Benefits

• Competitive salary range of $65,000 - $80,000 per year.
• Full-time employment with extended hours and weekends as needed.
• Opportunities for professional development and growth within the company.