Marketing Manager

Koops Incorporated - Holland, MI

Full-time - Mid Level

Holland, MI

Machinery Manufacturing

About the position

The Marketing Manager at Koops will lead a team focused on strategic marketing initiatives that enhance brand management and customer engagement across various platforms. This role is pivotal in creating engaging content and improving customer experiences, while also overseeing marketing campaigns and market research efforts.

Responsibilities

• Lead a marketing team to implement strategic marketing initiatives.
• Manage brand identity and customer engagement across all platforms.
• Create and plan engaging content to enhance customer experience.
• Employ search marketing tactics and analyze web metrics to improve search engine visibility.
• Establish and maintain relationships with a variety of customers.
• Gather information to assess potential sales of products or services.
• Plan and oversee marketing campaigns, including digital, social media, email, and content marketing.
• Conduct market research to identify opportunities for new customer acquisition and industry trends.
• Collaborate with the sales team to support lead identification and qualification.
• Mentor and manage the marketing team, fostering a collaborative culture.

Requirements

• Proven experience in marketing management, preferably in manufacturing or automation.
• Strong leadership and team management skills.
• Ability to develop and maintain customer relationships.
• Self-motivated with a passion for achieving team goals.
• Creative mindset with attention to detail.

Nice-to-haves

• Background in manufacturing or automation.
• Experience with digital marketing and content creation.

Benefits

• Professional and personal growth opportunities.
• Encouraging work culture.
• Ownership in the company (ESOP).
• Extensive retirement benefits.
• Competitive health, vision, and dental insurance.
• Access to updated technology.