Marketing Manager

JLL - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Real Estate

About the position

The Marketing Manager will lead the marketing efforts for the Philadelphia Mills property, focusing on local marketing and event initiatives to enhance community relationships and support the property's strategic goals. This role involves developing and managing marketing strategies, budgets, and promotional activities to drive tenant sales and maximize client satisfaction.

Responsibilities

• Develop and manage the marketing budget, monitoring and adjusting as needed to meet projections.
• Create and implement the annual marketing plan based on the center's strategic goals.
• Execute sales promotions, special events, and communication strategies to drive tenant sales.
• Establish partnerships with tenants to maximize individual store sales through promotions and visual merchandising.
• Manage digital media programs including social media, mobile, and web.
• Utilize market and consumer research to support leasing efforts and develop the marketing plan.
• Collaborate with the Leasing team to create compelling sales materials.
• Maintain knowledge of the trade area, competitive properties, and customer demographics.
• Develop and implement local and corporate ancillary income opportunities.
• Review monthly sales reports to track retailer sales and trends.
• Cultivate community involvement and develop a public relations action plan.

Requirements

• Bachelor's Degree in Marketing or related field preferred.
• 3-5 years in retail, marketing, advertising, or comparable business experience required.
• 1-2 years retail experience preferred.
• Experience in event planning preferred.
• Computer literacy and knowledge of marketing fundamentals required.
• Excellent interpersonal communication skills (verbal and written) required.
• Experience in managing budgets required.
• Flexibility to work varied schedules including weekends and evenings required.
• Strong team player required.

Nice-to-haves

• Shopping center experience preferred but not required.
• Sponsorships/revenue generation experience preferred.

Benefits

• Comprehensive and competitive benefits plan.
• Supportive, caring, and diverse work environment.
• Opportunities for professional growth and development.
• Impactful sustainability initiatives.