Marketing Manager

Tyree & D'Angelo Partners - Plano, TX

Full-time - Mid Level

Plano, TX

About the position

The Marketing Manager at Star Dental Partners will be responsible for developing and executing marketing strategies to drive growth in patient bases across multiple dental practices. This role requires a collaborative approach to achieve quantifiable results through both innovative and traditional marketing methods, focusing on patient acquisition and retention.

Responsibilities

• Develop and execute marketing strategies in support of growth at SDP individual partner practices.
• Create and implement strategy for B2C marketing campaigns and initiatives at 20-25 key practices.
• Drive new patient growth and patient retention across all locations.
• Analyze and interpret location-level performance reporting for all marketing activities.
• Analyze incoming leads to practices, identify barriers to conversion, and work to overcome obstacles.
• Strategize digital (SEM, SEO, social, email) and content creation as appropriate to support practice marketing efforts.
• Collaborate with digital marketing team to drive performance of campaigns, and clinical/operational teams to ensure measurable growth.
• Plan and manage social media platforms as needed for select practices.
• Assess and manage traditional marketing channels such as direct mail, signage, in-office collateral, etc.

Requirements

• Minimum five (5) years of marketing experience required, preferably in retail, healthcare, or dental multi-site setting.
• Bachelors degree in marketing or a related field.
• Proven ability to understand, evaluate and translate data and insights into actionable and innovative strategies to deliver on business goals.
• Demonstrated success in multi-site marketing, and meeting or exceeding business established KPIs.
• Experience managing SEM, SEO, email, and social marketing campaigns.
• Proven utilization of PPC, google ads & analytics, etc. with heavy emphasis on localized marketing tactics.

Benefits

• Competitive annual salary and annual performance bonus
• Paid Time Off (PTO) as well as Company Holidays, Bereavement, and Jury Duty
• Paid Basic Employee Life & AD&D insurance
• Paid Employee Assistance Program (EAP) for all employees and their household
• Medical, Dental, and Vision (BCBS)
• Voluntary Life, Disability, & AD&D Insurance
• Accidental Injury, Critical Illness, and Hospital Indemnity plans with wellness incentives
• Pet Insurance
• 401k (Pre-Tax & Roth employee participation)