Marketing Manager

$86,325 - $155,385/Yr

Manulife - Boston, MA

Full-time - Mid Level

Boston, MA

Insurance Carriers and Related Activities

About the position

The Marketing Manager for the Global Wealth & Asset Management (GWAM) business will coordinate, develop, and implement integrated marketing campaigns across various asset classes and distribution channels. This role is crucial in supporting sales efforts through effective marketing strategies and materials.

Responsibilities

• Coordinate and implement marketing materials/campaigns to support products and programs on time and within budget.
• Research, gather, and disseminate information for projects.
• Write and present integrated marketing plans that support sales efforts and generate repeatable results.
• Recommend and develop appropriate communication vehicles for achieving marketing objectives.
• Work with other departments to source information and data for projects across media (digital, print, email, etc.).
• Develop and maintain relationships across all departments, including sales, product, legal, compliance, and where applicable, external advisors and distributors.
• Collaborate with product management, internal and external sales management to ensure alignment of efforts.
• Monitor and report on effectiveness of ongoing/existing sales and marketing programs relative to competitor activities and current market conditions.
• Manage the development of materials for new and existing products and programs including advertising, sales brochures, sales ideas, e-mails, web, direct mail and training pieces ensuring materials support business and marketing strategies.
• Manage operational processes to facilitate marketing campaigns such as compliance review, material creation and quality improvement.
• Creatively and effectively manage all media to drive marketing campaigns.
• Track ROI, evaluate campaign success using analytics.
• Create, track and manage budgets for areas of oversight.
• Develop and deliver effective presentations to key stakeholders.

Requirements

• Bachelor's Degree is required.
• 3-8 years of proven experience in a marketing manager or account management role.
• Experience in retirement, mutual fund industry, and/or investment industry is highly desired.
• Ad or digital agency experience is a plus.
• Series 6 or 7 is beneficial but not required.
• Knowledge of industry, markets, investments and investment concepts.
• Excellent interpersonal and prioritization skills, including the ability to meet deadlines.
• Capacity to work in a fast-paced, often changing environment.
• Excellent communication and presentation skills.
• Creative and innovative problem solver with a solution-oriented approach.
• Ability to build and maintain positive relationships at all levels of the organization.
• Demonstrated experience handling internal and external client relationships.
• Ability to work independently and collaborate within a team environment.
• Ability to persuade, handle time, prioritize effectively and be results oriented.
• Comfortable using and learning new technologies.

Nice-to-haves

• Experience in the financial services sector.
• Familiarity with digital marketing tools and analytics.

Benefits

• A competitive salary and benefits package.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.