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Cypress HCM - Dallas, TX
posted about 2 months ago
Full-time - Mid Level
Dallas, TX
Administrative and Support Services
About the position
The Marketing Manager will be responsible for designing and executing innovative marketing strategies aimed at enhancing brand visibility and driving lead generation. This role involves overseeing multi-channel marketing campaigns and collaborating with sales and business development teams to create targeted marketing initiatives.
Responsibilities
- Design and execute innovative marketing strategies to boost brand visibility and drive lead generation.
- Develop, launch, and oversee multi-channel marketing campaigns, including social media, email, and paid advertising.
- Collaborate with sales and business development teams to create targeted marketing assets and initiatives.
- Perform market research and analyze customer insights to uncover trends and identify growth opportunities.
- Track and evaluate campaign performance, making data-driven adjustments to optimize results.
- Manage marketing budgets effectively and prepare detailed performance reports for senior leadership.
Requirements
- Bachelor's degree in marketing, business, or a related field
- 3+ years of experience in marketing, ideally in the transportation, shipping, logistics industry
- Experience in developing and executing marketing campaigns across multiple channels
- Experience in conducting market research and analyzing customer data to inform marketing strategies
- Proficient in Microsoft Office Suite and marketing automation tools
- Experience with Adobe Creative Suite is a plus.
Benefits
- Compensation range: $70k - $105k
