Marketing Manager

Century 21 - Casselberry, FL

Full-time - Mid Level

Casselberry, FL

Real Estate

About the position

The Marketing Manager at CENTURY 21 Edge is responsible for creating and executing innovative marketing strategies aimed at enhancing the company's branding and growth. This role involves attracting top real estate agents, generating leads for buyers and sellers, and promoting property listings. The Marketing Manager will also play a crucial role in establishing a marketing team and driving campaigns that differentiate the brokerage in the competitive real estate market.

Responsibilities

• Build and maintain a distinctive brand presence within CENTURY 21's guidelines.
• Develop marketing strategies to attract top-performing agents to join CENTURY 21 Edge.
• Create innovative campaigns to generate high-quality leads for our agents.
• Design and execute engaging marketing campaigns to promote brokerage listings.
• Manage and produce content across social media, email, and digital platforms to grow engagement and reach.
• Track campaign performance using tools like Google Analytics, adjusting strategies to maximize ROI.
• Assist agents with their personal marketing efforts to enhance their visibility and success.

Requirements

• Minimum 5 years of marketing experience with a proven track record of results.
• Real estate industry experience is a strong plus but not required.
• Social media expertise with a history of audience growth and engagement.
• Proficiency in email/SMS drip campaigns, SEM, and SEO.
• Familiarity with tools like Canva, Google Analytics, Sprout Social, Final Cut Pro, Zoho CRM, WordPress (Elementor), and Yoast SEO.

Nice-to-haves

• BoldTrail Pro experience is a bonus!
• A degree in marketing or a related field is a bonus but not required; results are valued over formal education.