Marketing Manager

Wolters Kluwer - Waltham, MA

Full-time - Mid Level

Waltham, MA

Publishing Industries

About the position

The Product Marketing Manager (PMM) for Medical and Healthcare Education at Wolters Kluwer Health Learning and Practice (HLP) division is responsible for developing and executing marketing strategies for digital courseware and other educational products. This global role involves collaboration with various teams to ensure effective go-to-market strategies, drive digital adoption, and enhance student purchases. The PMM will leverage market research and competitive analysis to create compelling messaging and marketing programs that resonate with faculty and students.

Responsibilities

• Conduct market research and intelligence gathering to define market segmentation and buyer personas.
• Develop and execute key product marketing campaigns and product launches based on seasonal calendars.
• Create and measure cross-channel marketing campaigns in collaboration with product management, sales, and marketing teams.
• Utilize data-driven insights to refine marketing strategies and best practices.
• Continuously update product marketing information based on competitive landscape and adjust messaging as needed.
• Collaborate with sales and partners to develop sales enablement materials.

Requirements

• Bachelor's degree or equivalent work experience.
• 2-3 years of previous sales and/or marketing experience.
• Experience in higher education, healthcare, or biological sciences is a plus.
• Demonstrated track record in launching new products and achieving market share growth.
• Proven ability to make data-driven decisions that influence marketing plans.
• Strong writing skills with the ability to simplify complex ideas.

Nice-to-haves

• Experience with digital marketing tools and platforms.
• Familiarity with educational technology and digital course solutions.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities