Marketing Manager

Snapdragon Associates - Bedford, NH

Full-time - Mid Level

Bedford, NH

Administrative and Support Services

About the position

The Marketing Manager at SnapDragon Associates, LLC is responsible for leading the SEO and digital marketing strategy to enhance the company's online presence. This role requires a blend of creativity and analytical skills to develop effective marketing strategies, optimize website conversions, and ensure consistent brand messaging across all platforms. The ideal candidate will work collaboratively with various teams to align marketing efforts with business objectives and drive measurable results.

Responsibilities

• Develop and execute a comprehensive SEO and marketing strategy that amplifies the client's brand and drives results, focusing on website visit conversion.
• Master SEO, website analytics, Google Analytics, Google/LinkedIn ads, and social media analytics to maintain a strong online presence.
• Create engaging website content, newsletters, drip campaigns, and other materials that resonate with the target audience.
• Ensure consistent personal and company brand messaging across all marketing materials and channels.
• Monitor and analyze marketing performance metrics to track campaign effectiveness and make data-driven decisions.
• Stay informed about industry trends, competitor activities, and market dynamics to identify growth opportunities.
• Optimize strategies to convert visitors into loyal clients.
• Collaborate with sales and business development teams to align marketing strategies with business goals.
• Work closely with the team to ensure cohesive efforts in achieving marketing goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Proven experience as a Marketing Manager or in a similar role, with a strong focus on SEO and digital marketing.
• Proficient in SEO tools, Google Analytics, SEM, social media platforms, and marketing analytics tools.
• Strong leadership and communication skills, thriving in a fast-paced environment.
• Creative thinker with a passion for data analysis and turning insights into action.
• Ability to work collaboratively in a team-oriented environment.

Nice-to-haves

• Experience in consulting or service-based industries.
• Additional certifications in digital marketing or analytics.

Benefits

• Competitive Salary
• Growth Opportunities
• Supportive Team
• Comprehensive benefits