Marketing Manager

$70,000 - $90,000/Yr

Oklahoma Lottery Commission - Oklahoma City, OK

Full-time - Mid Level

Oklahoma City, OK

About the position

The Oklahoma Lottery is seeking a highly motivated and experienced Marketing Manager to lead and implement marketing strategies aimed at increasing player engagement, brand awareness, and sales performance. This role involves managing a talented team, executing impactful marketing campaigns, and leveraging CRM systems to enhance customer engagement. The ideal candidate will have a proven track record in marketing, a deep understanding of customer behavior, and a passion for innovative marketing solutions.

Responsibilities

• Develop and execute comprehensive marketing strategies that align with the Oklahoma Lottery's business objectives and goals.
• Oversee marketing campaigns across various channels, including digital, social media, print, and events.
• Monitor and analyze market trends and consumer behavior to adapt strategies, ensuring relevance and effectiveness.
• Lead and manage the marketing team, providing guidance, mentorship, and professional development opportunities.
• Manage and optimize CRM platforms to maintain a strong connection with customers and enhance personalized communication strategies.
• Collaborate with the team to develop a digital marketing strategy focusing on optimized content that drives brand awareness.
• Maintain a focus on brand management and work to enhance the Oklahoma Lottery's positive reputation.
• Leverage data and analytics to measure the performance of marketing initiatives and adjust strategies accordingly.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• A minimum of 4-8 years of experience in marketing, preferably in consumer goods, retail, or entertainment sectors.
• At least 2 years of experience managing a team.
• Demonstrated experience working with CRM platforms that drive customer engagement and insights.
• Strong understanding of digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Excellent written and verbal communication skills.

Nice-to-haves

• Master's degree in a relevant field.
• Experience with loyalty programs or player engagement strategies.
• Familiarity with lottery or gaming industries.
• Proficiency in Adobe Creative Suite and all Microsoft Office products.

Benefits

• Health insurance
• Dental insurance
• Paid time off