Marketing Manger

$70,000 - $90,000/Yr

LOANBUD INC - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Marketing Manager at LoanBud will lead marketing efforts to drive growth and engagement for the company, which focuses on providing financing solutions for small businesses. This role involves overseeing various digital marketing strategies, including content creation, paid advertising, email marketing, and social media management, to attract and retain customers. The position is office-based in New York City and emphasizes collaboration within a dynamic team environment.

Responsibilities

• Develop and manage compelling content for the website, blog, social media, and email campaigns.
• Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, and LinkedIn.
• Craft and manage email campaigns, including copywriting, audience segmentation, and performance analysis.
• Develop and execute customer acquisition strategies across digital channels.
• Build and optimize marketing funnels that guide potential customers through the decision-making process.
• Oversee social media channels, creating and posting content, engaging with followers, and growing the online presence.
• Track, analyze, and report on key performance metrics to identify opportunities for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing, content creation, or similar roles.
• Proven expertise in paid advertising (Google, Facebook, LinkedIn).
• Strong writing skills and experience in creating persuasive email copy and social media content.
• Familiarity with customer acquisition strategies, funnel creation, and optimization.
• Proficiency with marketing analytics tools (Google Analytics, HubSpot, etc.).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong organizational and project management skills with attention to detail.

Nice-to-haves

• Experience in the finance or small business lending industry.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of SEO best practices and web content strategy.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance