Marketing Media Buyer

CyberCoders - Laurel, MD

Full-time

Remote - Laurel, MD

Administrative and Support Services

About the position

The Marketing Media Buyer is responsible for developing and executing media buying strategies that optimize clients' advertising budgets. This role requires a strong understanding of digital marketing, data analysis, and budget management to drive successful media campaigns across various channels.

Responsibilities

• Develop and implement media buying strategies for digital and traditional media channels.
• Manage and optimize advertising budgets to ensure maximum ROI for clients.
• Analyze data and performance metrics to inform media buying decisions and strategy adjustments.
• Negotiate with vendors and media agencies to secure the best rates and placements for ad campaigns.
• Collaborate with clients to understand their marketing objectives and provide strategic media recommendations.
• Monitor and report on campaign performance, making data-driven adjustments to improve results.
• Stay updated on industry trends, emerging technologies, and best practices in media buying and marketing.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience as a Media Buyer or similar role in marketing and advertising.
• Strong knowledge of digital marketing channels and media buying platforms.
• Experience with data analysis tools such as Google Analytics, Looker, and Funnel.io.
• Excellent negotiation skills and a track record of successful media buys.
• Ability to manage multiple campaigns and budgets effectively.
• Familiarity with marketing software and platforms, including Meta, LinkedIn, and Facebook.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid holidays
• Vision insurance