Marketing Mgr with Website Mgt and Digital Mkt experience

$90,000 - $100,000/Yr

Nissan Of Boerne - Sales & Service - San Antonio, TX

Full-time - Mid Level

San Antonio, TX

About the position

The Marketing Manager at Nissan of Boerne is responsible for maximizing inbound organic traffic through various digital marketing strategies. This role involves managing the website, utilizing web analytics, and implementing both on-page and off-page SEO techniques. The Marketing Manager must stay updated with the latest trends in search algorithms and digital marketing to effectively drive traffic and improve search engine rankings.

Responsibilities

• Maximize inbound organic traffic from the website and third-party lead sources.
• Implement on-page and off-page SEO techniques including link-building and social media strategy.
• Optimize site speed and manage content strategy and information architecture.
• Conduct graphic design for website and advertising campaigns.
• Utilize Google and Bing services, including Analytics and Webmaster Tools.
• Develop and deploy effective local and long-tail search strategies.
• Create reports showing web analytics data and site evaluations.
• Stay updated with current trends in the SEO industry.

Requirements

• Experience with graphic design for website and advertising campaigns.
• Experience with Google and Bing's services, including Analytics and Webmaster Tools.
• Functional understanding of HTML and CSS.
• Ability to work with back-end SEO elements such as .htaccess, robots.txt, and metadata.
• Proven success in link building and viral strategies.
• Ability to deploy effective local and long-tail search strategies.
• Deep understanding of mobile strategy and its relation to SEO.
• Experience in building inbound organic search traffic and improving SERPs.
• Background in creating reports showing web analytics data and site evaluations.
• Up-to-date knowledge of current, past, and projected trends in the SEO industry.

Nice-to-haves

• Familiarity with PHP, UX, IA, CRO, SEM, Content Strategy, and Social Media.

Benefits

• Health Insurance
• Dental Insurance
• Life Insurance
• Paid Vacation
• Paid Sick Leave
• Paid Holidays