Intelliswift Software - San Jose, CA
posted 4 months ago
The Marketing Operations Analyst 3 position is a critical role within the Data, Analytics, and Operations (DAO) team, which is dedicated to enhancing the efficiency and effectiveness of marketing programs for Adobe's Digital Media Enterprise business, including Document Cloud and Creative Cloud products. This role focuses on refining and executing the Marketing Operations Model, with a strong emphasis on lead management processes. The successful candidate will collaborate closely with various stakeholders to transform go-to-market processes into best-in-class operations. This position requires a combination of technical expertise, solution design capabilities, and a relentless pursuit of incremental improvements in marketing operations. In this role, you will be responsible for developing strategies to manage sophisticated lead routing logic across multiple sales teams. You will work with technical teams to ensure that integrations are optimized and that data flows effectively between various systems. Managing components of the marketing tech stack, particularly LeanData, will be a key responsibility, along with troubleshooting errors and inefficiencies across all technologies. You will partner with sales and marketing teams to enhance lead conversion rates throughout all stages of the B2B marketing funnel, ensuring a seamless end-to-end lead flow process. Additionally, you will document and enable colleagues on lead flow processes, work closely with Sales Operations to optimize the use of Outreach.io, and contribute to transformational projects and major system migrations by documenting, scoping, and testing current and future capabilities. Providing exceptional customer service and support across all interactions is paramount, as the team strives to exceed expectations in every engagement.