Avetta - Portland, OR
posted 3 months ago
Avetta's Marketing Operations Analyst role is pivotal in providing accurate analysis and insights to the Marketing Leadership team, acting as a trusted advisor. This position is designed for individuals who can challenge conventional thinking and offer innovative solutions to enhance marketing performance. The analyst will be responsible for developing and maintaining Key Performance Indicator (KPI) packages that measure marketing effectiveness, lead performance, and return on investment. This includes evaluating the effectiveness of marketing campaigns and performance against set targets. The role requires a proactive approach to identify gaps in current reporting packages and to communicate actionable insights derived from regular reporting. In addition to reporting, the Marketing Operations Analyst will drive process improvements to enhance data integrity and reporting accuracy. This involves managing data output from marketing automation tools and Customer Relationship Management (CRM) systems. The analyst will collaborate with cross-functional teams, including Marketing, Sales Operations, Product Marketing, and Product, to optimize lead conversion and revenue generation. A strong customer-service orientation is essential, as the analyst will ensure timely and quality solutions to customer issues. The role also includes completing ad hoc analyses for marketing leadership and executives, requiring the ability to handle multiple projects and self-identify areas for further analysis.