Marketing Operations Analyst

$91,000 - $122,000/Yr

Sumo Logic - Denver, CO

Full-time

Denver, CO

Publishing Industries

About the position

As a Marketing Operations Analyst at Sumo Logic, you will play a crucial role in optimizing and executing marketing campaigns and programs. This position requires a proactive individual who can take operational ownership, collaborate with key stakeholders, and improve processes while developing new strategies. The role emphasizes data-driven decision-making and aims to enhance the efficiency of marketing operations within a fast-paced environment.

Responsibilities

• Participate in defining and upholding our marketing operations process strategy and execution.
• Continually suggest improvements for our scaled program templates.
• Fulfill marketing automation requests from internal customers, including emails, nurture campaigns, tradeshows, webinars, and events.
• Collaborate with the broader marketing team to assist in tracking, testing, and evolving the effectiveness of programs.
• Work cross-functionally with multiple stakeholders across the Sumo Marketing team.
• Refine and troubleshoot issues within our tech stack, data integrity, and data management.
• Support daily operational tasks related to execution governance, database management, program execution, and cross-functional project support.
• Document business processes, customer journeys, and expected outcomes, including mapping data and automation solutions capabilities.
• Enable internal colleagues on the usage of our systems as needed.

Requirements

• 2+ years experience in marketing operations or a similar role.
• Experience in Marketo, Asana, Salesforce, Sheets/Excel, 6sense, GA4.
• Ability to manage multiple priorities with excellent verbal and written communication skills.
• Passion for working in a fast-paced, rapidly changing environment under tight deadlines.
• Avid attention to detail and strong project management skills.
• Experience with Agile project management is a plus.
• Strong relationship and team building skills.

Nice-to-haves

• Experience with other MarTech solutions such as direct mail, chat, enrichment, Outreach, SplashThat, Rampmetrics, reporting/attribution.

Benefits

• Base salary range of $91,000 - $122,000.
• Participation in bonus or commission plans.
• Equity awards.