Volt - Sacramento, CA
posted 2 months ago
Volt is seeking a Marketing Operations Audience Coordinator to join our team in New York, NY. In this role, you will be instrumental in driving new subscriber growth through the planning, execution, and optimization of user acquisition via paid media campaigns. The Paid Media Operations & Tech team is dedicated to providing strategies, processes, and technologies that will enable performance marketing to scale globally with consistency and excellence. Your responsibilities will include managing and distributing first-party audiences to our marketing platforms using data management tools, as well as project managing and providing updates on critical audience initiatives. You will also be tasked with auditing and updating our global audience setup and requirements, building processes and tracking materials for internal teams that adhere to privacy and legal guidelines across business units. Collaboration with channel teams will be essential as you review audience implementation and activation across platform partners. Additionally, you will manage request intake and prioritization of cross-line of business requests and initiatives, utilizing holistic project management tools such as Jira, Airtable, and Google Sheets. This position is a 6-month hybrid contract opportunity, requiring on-site presence from Tuesday to Thursday, with Fridays being remote. The ideal candidate will possess 2-4 years of experience in Marketing Tech, Performance Marketing, or Advertising, whether in-house or agency. Attention to detail and a proven track record in process development and execution are crucial for success in this role. A strong background in Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies, is also required. Experience across various marketing channels such as social, programmatic, search, and CTV to achieve customer acquisition and retention goals is highly desirable.