Marketing Operations Audience Coordinator

$93,600 - $114,400/Yr

Volt - New York, NY

Full-time

New York, NY

Administrative and Support Services

About the position

Come create your career with Volt! Volt is hiring for a Marketing Operations Audience Coordinator in New York, NY. As a Marketing Coordinator, you will play a crucial role in driving new subscriber growth. This team is responsible for the planning, execution, and optimization of user acquisition via paid media campaigns. The Paid Media Operations & Tech team's focus is to provide strategies, processes, and technologies that will enable performance marketing to scale globally with consistency and excellence. In this position, you will manage and distribute first-party audiences to our marketing platforms utilizing data management tools. You will also project manage and provide updates on critical audience initiatives, audit and update our global audience setup and requirements, and build processes and tracking materials for internal teams that adhere to privacy and legal guidelines across business units. Collaboration with channel teams to review audience implementation and activation across platform partners will be essential. Additionally, you will manage request intake and prioritization of cross-line of business requests and initiatives, utilizing holistic project management tools such as Jira, Airtable, and Google Sheets. This is a 6-month hybrid contract opportunity, requiring you to be on-site from Tuesday to Thursday, with Fridays being remote. The ideal candidate will have 2-4 years of experience in Marketing Tech, Performance Marketing, Advertising, In-house Marketing, or Agency experience. You should be detail-oriented with a proven success record in process development and execution, and possess a strong background in Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations). Experience working across marketing channels such as social, programmatic, search, and CTV to achieve customer acquisition and retention goals is also required.

Responsibilities

• Drive new subscriber growth through planning, execution, and optimization of user acquisition via paid media campaigns.
• Manage and distribute first-party audiences to marketing platforms using data management tools.
• Project manage and provide updates on critical audience initiatives.
• Audit and update global audience setup and requirements.
• Build processes and tracking materials for internal teams adhering to privacy and legal guidelines across business units.
• Collaborate with channel teams to review audience implementation and activation across platform partners.
• Manage request intake and prioritization of cross-line of business requests and initiatives.
• Utilize project management tools such as Jira, Airtable, and Google Sheets.

Requirements

• 2-4 years experience in Marketing Tech, Performance Marketing, Advertising, In-house Marketing, or Agency experience.
• Detail-oriented with proven success in process development and execution.
• Strong background in Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies.
• Experience with trends such as identity resolution and global privacy regulations.
• Experience working across marketing channels such as social, programmatic, search, and CTV.

Benefits

• 401(k)
• AD&D insurance
• Dental insurance
• Disability insurance
• Employee assistance program
• Vision insurance