Marketing Operations Director

$113,720 - $153,976/Yr

Siteimprove - Minneapolis, MN

Full-time - Senior

Minneapolis, MN

Professional, Scientific, and Technical Services

About the position

Siteimprove is seeking a dynamic Marketing Operations Director to lead the charge in building our marketing operations engine and driving pipeline creation. As a change agent, you will play a pivotal role in shaping the future of our organization, driving strategic initiatives, and optimizing processes to propel our growth. If you're ready to make a significant impact and drive meaningful results, we want to hear from you! Join us on this exciting journey as we strive for excellence and innovation in everything we do. As the Marketing Operations Director, you will be responsible for overseeing all aspects of marketing operations to ensure efficiency, effectiveness, and alignment with business goals. You will drive strategic initiatives, optimize processes, and implement innovative solutions to support the marketing objectives.

Responsibilities

• Develop and execute marketing operations strategies aligned with overall business objectives.
• Streamline marketing workflows and processes to increase efficiency and productivity.
• Evaluate, implement, and manage marketing technology stack to enhance campaign effectiveness and data analytics.
• Utilize data analytics to track and analyse marketing performance metrics, providing actionable insights to improve campaign effectiveness and ROI.
• Develop and implement a comprehensive data strategy to ensure data quality, accuracy, and compliance, leveraging both internal and external data sources.
• Develop and implement lead management processes, including lead scoring, intent data, nurturing, and hand-off to sales, to optimize conversation rates and maximise revenue generation.
• Coordinate with sales teams to manage sales prospecting days, ensuring alignment with marketing campaigns and lead generation efforts.
• Collaborate with other departments such as sales, finance, and product development to ensure alignment and support for marketing initiatives.
• Manage marketing operations budget, ensuring resources are allocated effectively and efficiently.
• Manage relationships with external vendors and agencies, ensuring high-quality deliverables and cost-effectiveness.
• Ensure marketing activities comply with relevant regulations and mitigate potential risks.
• Stay updated on industry trends, best practices, and emerging technologies in marketing operations.

Requirements

• 10 years of experience in marketing operations or related roles, with proven leadership experience, preferably for a SaaS company.
• Strong analytical skills with proficiency in data analysis tools and techniques.
• In-depth knowledge of marketing technology platforms and tools, such as CRM, marketing automation, and analytics software (Salesforce, Pardot, Outreach, 6Sense etc).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
• Proven track record of driving results and delivering measurable business impact through marketing operations initiatives.
• Adept at managing multiple projects and deadlines.

Benefits

• Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member.
• 10 paid holidays and two Give Back Days.
• National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans.
• 401(k) with a company match.