Marketing Operations Manager, Data Enablement

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Operations Manager, Data Enablement role at Intuit focuses on managing technologies and data enablement for marketing campaigns. This position is part of the Digital Activation Team within the TurboTax marketing organization, responsible for onboarding data to activation platforms, creating digital audiences, and managing analytics technologies. The role emphasizes end-to-end ownership of data enablement, ensuring data quality and speed while collaborating with cross-functional teams to enhance marketing campaign effectiveness.

Responsibilities

• Lead translation of marketing use cases to technical data requirements.
• Partner with Digital Activation Operations Team to understand marketing channel use cases and translate into technical data requirements.
• Drive clear understanding, documentation & communication of business requirements.
• Drive data discovery process to identify data sources with entity stewards.
• Investigate and confirm ownership of marketing attributes by navigating Intuit data registrar.
• Drive data implementation discussions with source teams if data is not readily available to consume.
• Determine accurate & clean data source for each new data request.
• Create SQL data specification / queries based on source / use case requirements to enable shovel ready onboarding.
• Drive clarity around data derivation needs based on source and use case requirements.
• Coordinate across engineering teams to ensure clear handoff, SLAs and requirements for data requiring transformation / derivation.
• Manage data onboarding ingestion process across multiple pipelines and engineering teams.
• Lead implementation of self-serve data ingestion across multiple pipelines to marketing systems/platforms to enable audience creation for personalization campaigns.
• Verify newly onboarded data against the source data to ensure completion, freshness, and quality.
• Monitor data pipelines to ensure accurate and consistent data usage for marketing campaigns and targeting.
• Establish operational runbooks and documentation to increase overall rigor, and share best practices with partners to multiply data literacy.
• Provide support on data onboarding tools and processes to enable high caliber of operational efficiencies.
• Communicate progress, learnings, risks to senior management and the broader org.
• Be the subject matter expert and partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.

Requirements

• 5-7 years professional experience working with marketing data, onboarding/transformation data, managing movement of marketing data, marketing analytics.
• Experience in SQL and working with JSON files and data.
• Expertise in marketing technologies such as Adobe suite, customer data platforms, CRM automation platforms, data management platforms, advertising media (e.g., Google and Facebook).
• Experience in Jira is ideal.
• Strong quality control mindset and ability to identify data issues and troubleshoot root causes.
• Ability to provide solutions to solve complex data problems.
• Highly technical, strong communicator, ability to mentor junior members of team, ability to work well across teams and various levels, highly organized & detail oriented.

Nice-to-haves

• Experience with Adobe suite is a big plus.
• Familiarity with customer data platforms and CRM automation platforms.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities