Marketing Operations Manager, Data Enablement

Intuit - San Diego, CA

Full-time

San Diego, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Data Catalyst role within Intuit's Consumer Group Digital Activation Team focuses on end-to-end data enablement for marketing campaigns. This position is responsible for managing the onboarding, transformation, and quality of marketing data, ensuring effective data usage for personalization and campaign delivery. The role requires collaboration with cross-functional teams to translate marketing use cases into technical data requirements, drive data discovery, and implement data ingestion processes while maintaining high operational standards.

Responsibilities

• Lead translation of marketing use cases to technical data requirements.
• Partner with Digital Activation Operations Team to understand marketing channel use cases and translate into technical data requirements.
• Drive clear understanding, documentation & communication of business requirements.
• Drive data discovery process to identify data sources with entity stewards.
• Investigate and confirm ownership of marketing attributes by navigating Intuit data registrar and/or proactively set up meetings with various potential source owners to gain ownership alignment.
• Drive data implementation discussions with source teams if data is not readily available to consume.
• Determine accurate & clean data source for each new data request.
• Create SQL data specification / queries based on source / use case requirements to enable shovel ready onboarding.
• Drive clarity around data derivation needs based on source and use case requirements.
• Coordinate across engineering teams to ensure clear handoff, SLAs and requirements for data requiring transformation / derivation.
• Manage data onboarding ingestion process across multiple pipelines and engineering teams.
• Lead implementation of self-serve data ingestion across multiple pipelines to marketing systems/platforms to enable audience creation for personalization campaigns.
• Verify newly onboarded data against the source data to ensure completion, freshness, and quality - both one-time validation once onboarding completes, as well as for ongoing monitoring.
• Monitor data pipelines to ensure accurate and consistent data usage for marketing campaigns and targeting.
• Establish operational runbooks and documentation to increase overall rigor, and share best practices with partners to multiply data literacy.
• Provide support on data onboarding tools and processes to enable high caliber of operational efficiencies.
• Communicate progress, learnings, risks to senior management and the broader org.
• Be the subject matter expert and partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.

Requirements

• 5-7 years professional experience working with marketing data, onboarding/transformation data, managing movement of marketing data, marketing analytics (technical data analytics experience a plus).
• Experience in SQL and working with JSON files and data.
• Expertise in marketing technologies such as Adobe suite, customer data platforms, CRM automation platforms, data management platforms, advertising media (e.g., Google and Facebook).
• Experience in Jira is ideal.
• Strong quality control mindset with the ability to identify data issues and troubleshoot root causes.
• Ability to provide solutions to solve complex data problems.
• Highly technical and strong communicator.
• Ability to mentor junior members of the team.
• Ability to work well across teams and various levels.
• Highly organized & detail-oriented with operational rigor and the ability to see the big picture.
• Team player, always curious, and comfortable in the unknown.