Verkada - San Mateo, CA
posted 27 days ago
As a Marketing Operations Manager on the Growth Systems team at Verkada, you will play a pivotal role in driving revenue growth through innovative marketing operations. This position is designed for individuals who thrive in a fast-paced, cross-functional environment and are passionate about leveraging technology to optimize marketing campaigns. You will be responsible for owning the systems and processes that power our marketing initiatives, ensuring that they are efficient, scalable, and aligned with our overall business objectives. Your work will directly impact the effectiveness of our demand generation efforts and the overall success of the marketing team. In this role, you will collaborate closely with various departments, including executives, operations, engineering, analytics, brand, and sales. Your primary focus will be on improving marketing campaigns, prioritizing projects, and ensuring that all stakeholders are aligned. You will serve as the point person for all demand generation campaign operations and new implementations, obsessing over the lead ingestion and lifecycle processes to maximize the efficiency of every lead. This includes ensuring proper follow-up by sales and driving innovative solutions to enhance lead scoring, nurturing, and MQL threshold initiatives. You will also be responsible for building advanced automations using platforms such as Workato, AWS, and Retool, integrating them with existing sales and marketing platforms like Marketo and Salesforce. Your goal will be to achieve a higher level of operational efficiency and ensure that everything within your sphere of influence is completely automated and designed for scale. Additionally, you will track, test, and analyze data related to campaign metrics to continuously improve and optimize our marketing programs.