Marketing Operations Manager - Hubspot expert (US based)

Anecdotes - New York, NY

Full-time - Mid Level

Remote - New York, NY

About the position

The Marketing Operations Manager at Anecdotes is a pivotal role focused on optimizing marketing operations, particularly through the use of HubSpot. This position combines strategic oversight with hands-on implementation, ensuring efficient marketing processes and systems. The manager will work closely with cross-functional teams to enhance the sales and marketing pipeline, drive technology optimizations, and support lead management and campaign tracking.

Responsibilities

• Streamline marketing processes and systems for efficiency.
• Identify and drive technology and process optimizations.
• Optimize and maintain tools such as HubSpot, Warmly, ZoomInfo, and Gong.
• Ensure compliance with GDPR and CCPA regulations.
• Validate marketing data and collaborate with BI teams.
• Support lead scoring, funnel management, and campaign tracking.
• Manage target lists and implement automation.
• Assist with email campaigns and performance tracking.
• Monitor deliverability and inbox placement.
• Aid with sales tools and data management.
• Support automation and handle requests.
• Provide training and support for new tools and processes.
• Offer insights to align marketing with business goals.
• Use analytics to improve marketing effectiveness and ROI.
• Develop reporting mechanisms for campaign performance.

Requirements

• 4+ years of experience in marketing operations or a related role.
• Expert proficiency in HubSpot is a must.
• Working knowledge of Warmly, Gong, ZoomInfo, Chilipiper, or similar sales and martech platforms.
• Understanding of marketing attribution models.
• Attention to detail with a focus on root cause analysis.
• Strategic problem solving and critical thinking at a systems level across people, processes, and technology.
• Excellent written and verbal communication skills in Hebrew & English.
• An always learning mindset, staying up-to-date with the latest trends and developments in sales and marketing technologies.
• Ability to manage multiple projects simultaneously and work collaboratively across teams.
• Bachelor's degree in Marketing, Business, or a related field is an advantage.
• Ability to work asynchronously and collaborate with multiple teams across time zones.

Nice-to-haves

• Knowledge of ABM platforms.

Benefits

• Remote work opportunities
• Professional growth and development
• Collaborative work environment
• Valued contributions and ideas