Marketing Operations Manager - Hybrid
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About The Position
Adorama is seeking a proactive Marketing Operations Manager to drive the planning, execution, and optimization of our marketing initiatives. This role offers the opportunity to contribute to impactful campaigns and foster valuable vendor partnerships. As the Manager of Marketing Operations, you will successfully report to the Director of Marketing Operations and work closely with the marketing team and other departments, including merchandising, web, and store teams, to ensure seamless coordination and execution of marketing initiatives. You will develop and execute marketing campaigns aimed at increasing site traffic and boosting conversions across Adorama's business, including targeted efforts for specific categories and brands. Additionally, you will manage marketing for the Trade and Student programs, driving marketing efforts to support growth and customer engagement. You will also plan and coordinate marketing initiatives for the NYC store and call center, as well as cross-promotional campaigns with Adorama's sister companies across multiple channels. Utilizing analytics tools, you will evaluate marketing efforts and optimize campaigns for improved performance. Furthermore, you will design and implement marketing strategies for the MDF (Market Development Funds) program, tailored to specific vendor partnerships, and oversee relationships with key vendors, ensuring that marketing activities align with their revenue targets and brand-building objectives. Keeping up to date with industry trends and technological advancements will be essential to ensure that our marketing processes remain relevant and effective.
