Marketing Operations Manager I

Motion Recruitment - San Diego, CA

Full-time - Entry Level

San Diego, CA

Administrative and Support Services

About the position

The Marketing Operations Manager I will be part of the Digital Activation Team within the Go-to-Market Operations and Technology team. This role focuses on data enablement and the strategic use of marketing data across various channels, primarily for TurboTax. The manager will work with multiple stakeholders to build audiences and ensure effective data integration and analytics, contributing to the overall marketing strategy.

Responsibilities

• Serve as a subject matter expert on available marketing data in the Customer Data Platform (CDP).
• Collaborate with marketing channels to identify new data needs and ensure prioritization of data onboarding for campaigns.
• Accurately build marketing audiences on schedule for campaign launches across multiple channels.
• Understand and manage the data onboarding processes, collaborating with the data enablement team as needed.
• Project manage and track the execution of marketing audiences and data requirements, communicating risks and timelines effectively.
• Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.

Requirements

• Experience in marketing operations or a related field.
• Strong understanding of data onboarding processes and technologies.
• Ability to project manage and track execution timelines effectively.
• Excellent communication skills to collaborate with various stakeholders.

Nice-to-haves

• Experience with Adobe Experience Platform and other digital media properties like LiveRamp, Google, and Meta.
• Familiarity with web analytics technology.

Benefits

• Medical Insurance - Four medical plans to choose from for you and your family
• Dental & Orthodontia Benefits
• Vision Benefits
• Health Savings Account (HSA)
• Health and Dependent Care Flexible Spending Accounts
• Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance
• Hospital Indemnity Insurance
• 401(k) including match with pre and post-tax options
• Paid Sick Time Leave
• Legal and Identity Protection Plans
• Pre-tax Commuter Benefit
• 529 College Saver Plan