Kforce - San Diego, CA
posted 3 months ago
The Marketing Operations Manager I will play a pivotal role within the Consumer Group Digital Activation Team (DAT), which is part of the Go-to-Market Operations and Technology team in the marketing organization. This team is responsible for the systems and practices that enable data utilization and strategic application across marketing and analytics. The focus will be on digital audiences and personalization across various marketing channels, as well as client and server-side data integrations and web analytics technology for the Consumer Group brands. The successful candidate will be tasked with enabling marketing data and building audiences in foundational marketing platforms, including the Company's Customer Data Platform (CDP) such as Adobe Experience Platform, along with other digital media properties like LiveRamp, Google, and Meta. In this role, the Marketing Operations Manager will contribute to critical programs related to data enablement and audience/personalization strategies. The ideal candidate will possess the ability to collaborate with multiple stakeholders, including those in strategy, advertising, legal, engineering, product management, marketing technology/web, analytics, and agency partners. The goal is to drive consistent end-to-end experiences for customers and prospects, ensuring that marketing data is effectively utilized to enhance campaign performance and audience engagement. Key responsibilities will include serving as a subject matter expert on available marketing data within the CDP, partnering with marketing channels to identify new data needs, and ensuring that data onboarding teams prioritize the necessary marketing data for campaigns. The Marketing Operations Manager will also be responsible for accurately building marketing audiences on schedule for campaign launches across multiple channels, understanding the data onboarding processes, and collaborating across the DAT to facilitate data onboarding as needed. Additionally, the role will involve project management to track the execution of marketing audiences and data requirements, clearly communicating available audiences, planned audiences, and any risks to execution timelines.