Marketing Operations Manager I

Motion Recruitment - San Diego, CA

Full-time - Mid Level

San Diego, CA

Administrative and Support Services

About the position

The Marketing Operations Manager I will be part of the Digital Activation Team within the Go-to-Market Operations and Technology team. This role focuses on enabling marketing data and building audiences across foundational marketing platforms, particularly the Adobe Experience Platform and other digital media properties. The position requires collaboration with various stakeholders to ensure effective data enablement and audience personalization strategies for the Consumer Group brands, primarily TurboTax.

Responsibilities

• Serve as a subject matter expert on available marketing data in the Customer Data Platform (CDP).
• Collaborate with marketing channels to identify new data needs and ensure prioritization of data onboarding for marketing campaigns.
• Build marketing audiences accurately and on schedule for campaign launches across multiple channels.
• Understand and manage the data onboarding processes, collaborating with the Digital Activation Team to onboard data as needed.
• Project manage and track the execution of marketing audiences and data requirements, ensuring clear communication of available and planned audiences.
• Identify risks in data onboarding and execution timelines, communicate them effectively, and drive them to closure.
• Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.

Requirements

• Experience in marketing operations and data management.
• Strong understanding of Customer Data Platforms (CDP) and digital media properties such as LiveRamp, Google, and Meta.
• Proven project management skills with the ability to track execution and communicate effectively with stakeholders.
• Ability to identify risks and drive them to closure in a timely manner.
• Strong collaboration skills to work with cross-functional teams including strategy, advertising, legal, engineering, and analytics.

Nice-to-haves

• Experience with web analytics technology.
• Familiarity with audience personalization strategies.
• Knowledge of data integration processes.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Professional development opportunities