Marketing Operations Manager, Lead Flow, AWS Americas Field Marketing

$70,900 - $151,700/Yr

Amazon - Arlington, VA

Full-time - Mid Level

Arlington, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Marketing Operations Manager for Lead Flow at AWS Americas Field Marketing will act as a strategic partner across various teams, focusing on enhancing lead management processes and driving execution excellence. This role emphasizes data-driven decision-making to improve team productivity and campaign effectiveness, ultimately contributing to the success of AWS's marketing initiatives in North America.

Responsibilities

• Streamline lead handoff processes and oversee follow-up activities for major and globally-aligned prospecting programs
• Ensure seamless coordination and effective execution of lead nurturing campaigns across multiple channels and teams
• Develop and implement comprehensive Key Performance Indicators (KPIs) to measure success and drive continuous improvement
• Facilitate weekly Sprint meetings to monitor project progress, ensure adherence to timelines, and drive goal achievement
• Proactively identify and escalate issues to leadership, providing regular progress updates and actionable recommendations
• Develop intuitive reports and dashboards within Salesforce and Amazon QuickSight for enhanced visibility, comprehensive campaign effectiveness measurement, and real-time goal tracking
• Leverage statistical analysis models to predict trends, identify potential issues, and forecast future goal achievement
• Provide comprehensive onboarding and training to new employees on the lead flow process, ensuring effective utilization of marketing tools, reporting sources, and operational processes related to lead management and nurturing
• Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Nice-to-haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Employee-led affinity groups fostering a culture of inclusion
• Ongoing events and learning experiences
• Knowledge-sharing and career-advancing resources