Marketing Operations Manager

Ampcus - Dallas, TX

Full-time

Dallas, TX

Professional, Scientific, and Technical Services

About the position

As a Marketing Operations Manager at Ampcus Inc., you will be instrumental in the automation, implementation, quality assurance, and support of all platforms involved in tagging, tracking, and overall marketing technology. This position is critical as it serves as a key partnership across site architecture, e-commerce, media, marketing, and external agencies. You will be responsible for scaling online data collection processes and supporting our existing and expanding technology stack. The ideal candidate will possess a strong passion for technology and automation, demonstrating a sense of ownership and pride in creating efficiencies while having a comprehensive understanding of the digital marketing landscape. In this role, you will own and fine-tune custom lead scoring models within the Marketing Technology (MarTech) stack and manage integrations between various platforms. You will represent marketing interests within the Salesforce platform, ensuring that lead routing and assignment across commercial channels are updated effectively. Additionally, you will share ownership of the integration between Marketing and Salesforce, ensuring that tracking standards align with marketing goals, drive media efficiencies, and enable advanced insights, including site analytics, multi-touch attribution, and cross-channel and multi-product buy flows. You will also be responsible for introducing and integrating new marketing technologies, preparing tags and tracking enhancements for critical code releases, and aligning with key partners to identify dependencies and requirements. Regular quality checks and advancing progress through privacy and architecture reviews will be part of your responsibilities. Furthermore, you will learn, follow, and promote specific procedures for campaign implementation when new technology or additional ad management systems are introduced.

Responsibilities

• Own and tune custom lead scoring models in the Marketing Technology stack and manage integrations between platforms.
• Represent Marketing interests within the Salesforce platform.
• Update lead routing and assignment across Commercial channels.
• Share ownership of integration between Marketing and Salesforce.
• Ensure tracking standards that account for marketing goals, drive media efficiencies, and enable advanced insights including site analytics, multi-touch attribution, and cross-channel and multi-product buy flows.
• Own the introduction and integration of new marketing technologies.
• Prepare tags and tracking enhancements for critical code releases, including aligning with key partners, identifying dependencies and requirements, performing regular quality checks, and advancing progress through privacy and architecture reviews.
• Learn, follow, and evangelize the specific procedures for campaign implementation when new technology or additional ad management systems are introduced.

Requirements

• 5+ years of marketing operations experience.
• 5+ years of systems support including integration buildouts through APIs, custom FTP calls, webhooks, etc.
• Bachelor's degree in Computer Science, Web Development, Management Information Systems, or Software Engineering preferred.
• Comfortable with Custom Data Objects in Salesforce and Marketo.
• SQL experience a plus.
• 6+ years combined experience with digital marketing and ad operations ecosystems - data collection, integration, activation across paid media and websites.
• Understanding of digital campaign processes including trafficking through an ad server, creating UTM parameters, and tagging taxonomy to multiple ad accounts.
• Knowledge of common digital platforms (i.e., Salesforce, Adobe, Invoca) and publishers (i.e., Google, Facebook, TechTarget).
• Technical ability with excellent communication skills - ability to translate complex requirements into relevant updates for a wide and varied audience.