Marketing Operations Manager

$88,000 - $137,087/Yr

SCA Health - Myrtle Point, OR

Full-time - Mid Level

Myrtle Point, OR

10,001+ employees

About the position

The Marketing Operations Manager plays a crucial role in the Specialist Management Solutions (SMS) division of SCA Health, focusing on empowering healthcare decisions through effective digital marketing strategies. This position involves leveraging Salesforce Marketing Cloud (SFMC) to design and execute marketing campaigns, collaborating with various teams to optimize member journeys and enhance overall marketing performance.

Responsibilities

• Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys.
• Build and filter audiences, optimizing campaigns including automation and other opportunities identified.
• Troubleshoot and resolve technical or process issues as they arise.
• Monitor and analyze marketing campaign performance, offering actionable insights for optimization.
• Build email templates, landing pages or other internal platforms within SFMC.
• Support other digital marketing initiatives outside SFMC including website updates and enhancements.

Requirements

• At least 3-5 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud.
• At least 2 years of experience leveraging SQL queries to build target audiences.
• HTML and CSS experience required.
• Bachelor's Degree in related field or equivalent work experience.
• Proficient in Microsoft Office Suite to include Word, Excel, PowerPoint, Outlook.

Nice-to-haves

• Experience with project management software, marketing automation and CRM software desired (ASANA, Wrike, Basecamp, Salesforce, Salescloud, Dynamo, Pardot, Campaign Monitor, WordPress, etc.).
• Knowledge of general website analytics and measurement tools (Google Analytics a plus).

Benefits

• Competitive salary range of USD $88,000.00/Yr. to USD $137,087.00/Yr.