Marketing Operations Manager

Full-time - Mid Level

Tampa, FL

Publishing Industries

About the position

Vector Solutions is seeking a Marketing Operations Manager to ensure the operational side of marketing runs smoothly and that all tools, systems, and processes align to support broader marketing goals. This is a key role within the organization that directly impacts sales performance and growth - the ideal candidate feels energized by cross-functional collaboration, has a positive attitude for continuous improvement, and an interest in the everchanging marketing landscape.

Responsibilities

• Provide training and support for marketing teams to ensure they can effectively use the tools and systems in place such as Hubspot, Wistia, AI tools, Zapier, and Salesforce.
• Oversee lead generation processes, ensuring leads are effectively captured, nurtured, and handed off to sales teams.
• Identify and implement improvements to marketing processes, workflows, and automation to ensure better efficiency and effectiveness.
• Collaborate with CRM team on Salesforce best practices for lead flow, Hubspot data syncs and data management.
• Work with sector leaders to identify inefficiencies and gaps in marketing and SDR related processes and align solutions across the organization.
• Collaborate with CRM team, sales, IT, and other departments to align marketing initiatives and ensure smooth implementation of campaigns and projects.
• Develop the templates for reporting and a cadence for presenting to internal & external teams.
• Proactively analyze and communicate marketing metrics to identify trends, behaviors, opportunities, optimizations, risks and anomalies.
• Manage reporting on marketing budget to ensure compliance with annual budget.
• Establish goals, make clear prioritization decisions, and communicate to the stakeholders on progress towards marketing operations goals.
• Manage marketing insight requests from leadership and other senior managers.
• Other duties as assigned.

Requirements

• Bachelor's Degree required, preferably in statistics, economics, mathematics or related field.
• 3+ years' experience specifically in marketing operations providing support for channels like website, email, search, social media, paid media, etc.
• Ability to consolidate data inputs from different tools to bring forward cohesive insights and action plans.
• Able to understand data and draw concise, actionable insights that are delivered with clarity and confidence.
• Ability to customize dashboards in Salesforce.
• Excellent understanding of marketing automation.
• Logical and creative thinker; comfortable with ambiguity and solving complex business problems.
• Specific knowledge/experience may be required based on sector.
• Continual development of the Vector Leadership Competencies.
• Strong attention to detail and ability to manage many different projects concurrently on a timely basis.
• Ability to Partner across key teams.

Benefits

• Friendly, open, and casual work environment
• Comprehensive benefits package effective the first of the month after hire
• Matching 401(k) retirement plan
• Healthy work-life balance with flexible work arrangements and generous time off
• Generous referral incentive program
• Tuition Reimbursement Program
• Pet Insurance
• OnePass Gym/Wellness Discount Program
• Calm Health-Employee Membership
• Company social events
• Employee Resource Groups
• Philanthropic opportunities