Marketing Operations Manager

Ryan - Dallas, TX

Full-time - Mid Level

Hybrid - Dallas, TX

Professional, Scientific, and Technical Services

About the position

We are seeking a Marketing Operations Manager to join our dynamic team. As the Marketing Operations Manager, you will play a pivotal role in optimizing and streamlining our marketing processes, managing our MarTech stack, overseeing software licenses, implementing best practices, and tracking our marketing budget across the team. The ideal candidate is detail-oriented, analytical, and possesses a deep understanding of marketing operations. In this role, you will monitor the health of the marketing funnels, enhance performance, processes, and technological improvements to maximize program ROI and deliver customer satisfaction, build the analytics framework that will operationalize our reporting capabilities, and proactively identify insights to guide program and monetary investments on the marketing team. Your responsibilities will include managing the MarTech stack, where you will be a thought partner to marketers and help shape the future of the marketing technology landscape. You will evaluate, implement, and maintain marketing technology tools and platforms to support the marketing team's objectives, including marketing automation (Pardot), SalesForce CRM, Google analytics, and our content management system. You will also oversee the marketing software licenses and renewals, ensuring alignment with the company's strategic goals and budgetary constraints. In addition, you will continuously assess and improve marketing processes and workflows to increase efficiency, productivity, and alignment across teams. You will partner closely with Analytics and BI to proactively establish and build measurement frameworks to analyze marketing performance data and track key metrics. Your role will also involve working closely with the marketing leadership team to develop and manage the marketing budget, tracking expenses, forecasting costs, and ensuring optimal allocation of resources to achieve business objectives. You will work cross-functionally to create and optimize campaign and lead lifecycle operations through process, workflows, and technology to drive team effectiveness and increase the speed of lead-to-opportunity conversions. Staying current with industry trends will be essential to identify opportunities for innovation and competitive advantage.

Responsibilities

• Manage MarTech Stack: Be a thought partner to marketers and help shape the future of the marketing technology landscape. Evaluate, implement, and maintain marketing technology tools and platforms to support the marketing team's objectives.
• License Management: Oversee the marketing software licenses and renewals, ensuring alignment with the company's strategic goals and budgetary constraints.
• Process Optimization: Continuously assess and improve marketing processes and workflows to increase efficiency, productivity, and alignment across teams. Identify areas for automation and implement solutions to streamline operations.
• Data Analysis and Reporting: Partner closely with Analytics and BI to proactively establish and build measurement frameworks to analyze marketing performance data and track key metrics. Generate regular reports and dashboards to communicate results and performance against KPIs.
• Budget Management: Work closely with the marketing leadership team to develop and manage the marketing budget, tracking expenses, forecasting costs, and ensuring optimal allocation of resources to achieve business objectives.
• Marketing lead flow: Work cross-functionally to create and optimize campaign and lead lifecycle operations through process, workflows, and technology to drive team effectiveness and increase the speed of lead-to-opportunity conversions. Analyze each stage of the marketing and sales funnel to optimize lead generation and provide areas for improvement.
• Stay Current with Industry Trends: Keep abreast of emerging trends, technologies, and best practices in marketing operations and MarTech to identify opportunities for innovation and competitive advantage.
• Create a positive team experience. Hire, train, coach and manage a team of high-performing employees.
• Drive visibility, transparency, and accountability across teams. Work collaboratively with marketing team in strategically aligning marketing plans and strategies.
• Work with budget owners across Marketing to plan and manage budget; inclusive of leading our annual funding process to support incremental investment requests.
• Partner with Digital Marketing team on establishing dashboards on lead volume, quality and progression.
• Manage regular Operations interlocks across Marketing to drive day-to-day activities.

Requirements

• Bachelor's degree required, including experience managing MarTech Stack and those strategies.
• Experience using Salesforce and Pardot.
• Strong problem-solving skills and ability to work through complex problems.
• Experience in process improvement and project work.
• Experience working directly with senior executive leadership, and able to lead and influence across all levels of the organization.
• Results-driven, with acute critical thinking skills with strong financial acumen (cost-benefit analysis, business case).
• Strong verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Intermediate to advanced skills in Microsoft® Word, Excel, Outlook, Access, PowerPoint, and Internet navigation and research.

Nice-to-haves

• Experience working directly with senior executive leadership and able to lead and influence across all levels of a complex matrixed organization.

Benefits

• Hybrid Work Options
• Award-Winning Culture
• Generous Personal Time Off (PTO) Benefits
• 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
• Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
• Benefits Eligibility Effective Day One
• 401K with Employer Match
• Tuition Reimbursement After One Year of Service
• Fertility Assistance Program
• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service