Marketing Operations Manager

$120,000 - $180,000/Yr

Dagster Labs - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

About the position

The Marketing Operations Manager at Dagster Labs will be responsible for driving the marketing operations strategy and execution as the first hire in this role. This position involves creating and optimizing lead and campaign processes, managing marketing technology integrations, and overseeing the effectiveness of marketing automation and CRM systems. The role requires collaboration with sales and other teams to analyze campaign performance, manage budgets, and implement process improvements to maximize ROI, contributing significantly to the company's growth and marketing operations development.

Responsibilities

• Develop and present regular reports and forecasts on marketing performance, campaign results, and ROI.
• Oversee lead generation processes, including lead scoring, nurturing, and handoff to the sales team, to optimize conversion rates.
• Maintain marketing database in Hubspot, building workflows, setting up and optimizing lead forms, ensuring data accuracy/cleanliness, tracking and follow-up.
• Manage marketing technology stack and evaluate its effectiveness, integrating new tools to improve marketing effectiveness.
• Implement automation to streamline processes, track performance, and generate insights.
• Identify and implement marketing processes that improve efficiency and effectiveness, including establishing best practices.
• Assist Head of Marketing in overseeing the execution of marketing campaigns, ensuring they are delivered on time and meet performance targets.
• Work with the marketing team to develop and implement marketing strategies and initiatives that align with company goals, including conducting market research and competitive analysis.
• Monitor and manage the marketing budget, ensuring effective allocation of resources.

Requirements

• Minimum of 4 years of experience in Marketing Operations in a tech environment.
• Proven track record of managing and executing multi-channel marketing campaigns.
• Proficiency in marketing automation platforms including Hubspot.
• Experience with Salesforce and managing large datasets.
• Strong analytical skills with experience in using tools like Google Analytics and other BI tools for reporting and data analysis.
• Excellent communication skills, with the ability to present data and insights to various stakeholders.
• Ability to identify issues, analyze data, and develop strategic solutions.
• Strong project management skills and the ability to manage multiple projects simultaneously.

Nice-to-haves

• Experience in a SaaS company.
• Familiarity with the data infrastructure or tech industry and its specific marketing challenges and opportunities.
• Experience working in a fast-paced, high-growth environment.

Benefits

• Remote work stipend to cover home office equipment and other remote work needs.
• Cost coverage for coworking or office space for fully remote employees.