Marketing Operations Manager

Blue Plate Catering - Chicago, IL

Full-time - Mid Level

Chicago, IL

Food Services and Drinking Places

About the position

The Marketing Operations Manager at Blue Plate Catering is responsible for driving marketing initiatives that support the company's growth goals. This role involves developing impactful marketing campaigns, leading customer retention efforts, and collaborating with various teams to enhance brand visibility and customer engagement. The manager will oversee the execution of marketing materials and campaigns, ensuring alignment with brand standards and strategic objectives.

Responsibilities

• Deliver marketing projects on time, on budget, and with excellence.
• Ensure compliance of brand standards and maintain consistency of all communication elements across marketing-based activities.
• Implement a new project management platform to manage departmental and cross-functional workflow.
• Assist in implementing and managing a CRM system to support customer segmentation, lead generation, and retention efforts.
• Conduct market research, customer segmentation, targeting, and competitor analysis to inform marketing strategies.
• Collaborate closely with sales and culinary teams to develop and manage a new-menu rollout production calendar.
• Collaborate with internal teams to integrate partnership efforts into broader marketing initiatives.
• Develop presentations, creative campaign overviews, performance recaps, and other materials for internal and external meetings.
• Oversee photography and videography needs for marketing content.
• Understand the local events, catering, and corporate foodservice markets and effectively target customers.
• Assist in maintaining the marketing budget and invoicing for marketing expenditures.

Requirements

• Bachelor's degree in marketing or related field.
• Minimum 5 years of progressive marketing experience, ideally in the restaurant or hospitality industry.
• Strong affinity for Blue Plate's mission: to care more for others through food and service experiences.
• Experience with data analysis, including market/segment sizing and forecasting.
• Proven experience in collaborating with marketing, sales, operations, and other teams.
• Up-to-date on marketing communications, analytics best practices, and hospitality market insights.
• Strong project management skills with the ability to manage multiple tasks simultaneously.
• Excellent verbal and written communication skills.
• Ability to function independently in a fast-paced environment.
• Highly organized with strong attention to detail.
• Proficient in Microsoft 365; experience with Adobe Creative Cloud, Canva, and CRM platforms is a plus.

Nice-to-haves

• Bilingual skills preferred.

Benefits

• Health insurance
• Paid time off
• Flexible scheduling
• Professional development opportunities