Marketing Operations Manager

$59,010 - $66,997/Yr

Segerstrom Center For The Arts - Costa Mesa, CA

Full-time - Mid Level

Remote - Costa Mesa, CA

Performing Arts, Spectator Sports, and Related Industries

About the position

The Marketing Operations Manager at Segerstrom Center for the Arts is responsible for overseeing the operational aspects of the marketing department. This role involves managing financial documents, tracking campaign metrics, and collaborating with various teams to enhance audience engagement and retention. The manager will also focus on budget reconciliation and operational process improvements, ensuring that the marketing strategies align with the Center's mission to foster a vibrant performing arts community.

Responsibilities

• Track campaign metrics (email, direct mail, digital, social media, etc.) in coordination with the marketing sales team
• Partner with internal stakeholders to determine key financial reporting needs and showcase relevant data in impactful ways to inform marketing strategy
• Make recommendations for improving marketing efficacy and ticket sales growth based on financial and ROI trends
• Collaborate cross-functionally to align analysis with organizational goals for audience development, engagement, and retention
• Manage invoice processing and expense tracking for the marketing and communications department
• Manage marketing financials for each event by gathering invoices, reconciling expenses including media buys, print material, mailings, and other marketing activations, and tabulating costs to create comprehensive marketing settlements
• Create customized delivery of sales reporting detailing capacity sold, income earned, and other engagement metrics as stipulated by event producers
• Create post-performance audience surveys and synthesize feedback data to identify patron sentiment, preferences, and areas of opportunity for improvement
• Oversee inventory, staffing, and sales operations for American Ballet Theatre merchandise booths during touring engagements
• Adapt responsibilities to meet the changing operational needs identified by the Center's leadership

Requirements

• Bachelor's degree required in marketing, business analytics, communications, or related quantitative field
• Process development experience required
• Financial analysis and bookkeeping experience required
• Previous experience in office management or account settlement preferred
• A passion for the performing arts is preferred

Nice-to-haves

• Experience with financial analysis tools and reporting
• Proficient with MS office, financial analysis tools, and Shopify

Benefits

• 403B with match after probationary period
• Core Benefits + Supplemental benefits
• Time Off (Vacation, Sick, Personal, Company Holidays, Early Release)