Marketing Operations Manager

Ownbackup - Englewood Cliffs, NJ

Full-time

Englewood Cliffs, NJ

Professional, Scientific, and Technical Services

About the position

The Marketing Operations Manager at OwnBackup is responsible for leading the management and optimization of the Salesforce Pardot platform within a fast-paced SaaS environment. This role involves collaborating with marketing and sales teams to enhance lead generation, nurturing, and customer retention efforts, ensuring seamless integration of Pardot with Salesforce and other marketing tools to support demand generation and customer lifecycle strategies.

Responsibilities

• Oversee and maintain the Pardot platform for efficient execution of marketing automation strategies, including email campaigns, landing pages, and automated workflows.
• Manage and optimize the integration between Pardot and Salesforce, ensuring consistent data synchronization and reporting across platforms.
• Support the marketing team by creating and maintaining segmentation, scoring models, and nurture paths that align with our SaaS lead generation goals.
• Collaborate with marketing teams to define and refine the lead qualification process, ensuring effective lead scoring, tracking, and routing of MQLs to sales.
• Ensure data accuracy, integrity, and security by implementing and maintaining data governance best practices.
• Manage nurture campaigns and automation flows that support the buyer's journey for SaaS prospects, from initial interest through renewal and upsell opportunities.
• Maintain high standards of data integrity across Pardot and Salesforce through regular audits, deduplication efforts, and the enforcement of best practices.
• Manage integrations with third-party tools (e.g., webinar platforms, ad platforms) to ensure marketing campaigns are aligned with SaaS business objectives.
• Analyze and optimize campaign performance, including open rates, click-through rates, and conversion metrics to ensure SaaS marketing efforts yield a high ROI.
• Use A/B testing and dynamic content to enhance email deliverability, engagement, and conversions.
• Develop custom reports and dashboards to provide insights into marketing performance and present findings to key stakeholders.
• Serve as a liaison between Enterprise Applications team and vendors to resolve Pardot issues.
• Stay up to date on new features and industry trends, driving innovation and applying best practices in marketing automation.
• Provide technical support and training to marketing teams to enable effective use of Pardot's features.

Requirements

• Bachelor's Degree in Marketing, Information Technology, Business, or a related field.
• 5+ years of experience managing Pardot in a B2B SaaS environment.
• In-depth knowledge of Pardot-Salesforce integration and ability to manage complex automations, lead scoring, and data flows.
• Strong background in lead nurturing, demand generation, and customer lifecycle marketing specific to SaaS models.
• Familiarity with HTML, CSS, and creating custom email templates and landing pages.
• Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong analytical skills and experience with Pardot and Salesforce reporting.

Nice-to-haves

• Pardot-Marketing Cloud Account Engagement certification is a plus.
• Ability to understand, assess, and advise on lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.

Benefits

• Unlimited PTO
• Generous medical benefits
• 401(k) savings plan with a 4% employer match
• Discretionary bonuses/incentives
• Stock options
• Catered lunches in the office five days a week
• Full fitness center
• Free shuttle bus service to and from York City