Marketing Operations Manager

About the position

We're seeking a passionate and results-driven Marketing Operations Manager to join our growing marketing team. In this critical role, you'll partner with marketing leaders to orchestrate, optimize, and execute campaigns that fuel revenue growth and deliver exceptional customer experiences. If you're a Marketo expert with a strategic mindset and a knack for data-driven decision-making, we want to hear from you. This is an individual contributor role reporting to the Director of Marketing Operations.

Responsibilities

• Design and execute multi-channel campaigns (webinars, events, email nurture, etc.) that drive revenue and engagement across the entire customer journey, from acquisition to retention and growth.
• Deeply analyze campaign performance, generate insightful reports, and continuously refine strategies to enhance the prospect/customer experience.
• Contribute as a key team member delivering end-to-end campaign execution within Marketo, from initial request and planning to quality assurance and launch.
• Develop and maintain comprehensive documentation for marketing operations processes, identifying opportunities for efficiency and improvement.
• Champion data quality and accuracy, ensuring compliance with GDPR and other data privacy regulations.
• Partner with cross-functional teams, contribute to strategic planning, and drive A/B testing initiatives to optimize campaign performance.

Requirements

• 3-5 years of experience in marketing operations, creating campaigns and driving measurable results within a B2B environment.
• In-depth, hands-on Marketo proficiency is essential.
• Strong analytical mindset and the ability to develop and execute data-driven strategies.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, dynamic environment and be highly resourceful and self-motivated.
• Eager to learn and incorporate new technologies into workflows.
• Collaborative team player with a positive attitude.

Nice-to-haves

• Experience with Salesforce, 6Sense, Qualified, and other B2B marketing software tools.

Benefits

• Competitive salary and benefits package.
• Opportunities for growth and development.