Marketing Operations Manager

$124,000 - $155,000/Yr

Lyft - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Transit and Ground Passenger Transportation

About the position

The Marketing Operations Manager at Lyft will play a crucial role in managing the operations, success, and expansion of marketing technology and processes within the Lyft Business and Media Business Operations team. This position involves close collaboration with various teams, including Sales, Business Operations, Demand Generation, Analytics, and Product Marketing, to build data-driven processes and tools that enhance customer engagement across all stages of the customer journey. The ideal candidate will be passionate about Lyft's mission and possess a strong ability to convert ideas into actionable strategies.

Responsibilities

• Administrate our core marketing tech stack with Salesforce, Pardot, LeanData, Intercom, ZoomInfo, and more
• Act as a key partner to demand generation team and content strategists to build, test, & optimize campaign assets, scalable reporting models, and optimization frameworks
• Provide strategic input to influence the direction of marketing operations and identify opportunities for innovation and process improvements that align with business goals
• Align closely with our sales operations and data teams to ensure continuity and consistency across all of our go-to-market systems and data, implementing and/or improving business processes for standardization & uniformity across platforms
• Maintain and optimize existing tools and integrations, as well as evaluate and implement future integrations and 3rd party tools
• Support our lead enrichment and database hygiene strategies to improve the quality of our marketable universe and allow us to better segment and target audiences
• Develop and implement enterprise-grade ROI reporting frameworks and attribution models to measure and optimize the effectiveness of marketing campaigns, providing actionable insights and detailed performance reports to cross-functional teams
• Support the optimization of our lead and account scoring, object routing, & lifecycle methodologies to increase funnel efficiencies and conversion rates
• Assist in designing a new operational ABM strategy, and evaluate/implement an ABM tool to execute that strategy

Requirements

• 6+ years of relevant experience in sales or marketing operations, marketing automation, and data management
• Well-versed in customer lifecycle management and stages of the customer journey, and ability to ideate on how to improve these areas in partnership with marketing and sales teams
• Highly adept at maintaining positive stakeholder relationships while making and communicating tough decisions
• Ability to work with a diverse range of people in a fast-paced environment including highly technical and non-technical stakeholders
• Adept at diving into the weeds with technical teams to identify root causes of system bugs and effectively communicate and document the issue and resolution
• Strategic thinker with a product management mindset, able to identify new internal user needs and spec solutions
• Experience directly working with sales, engineering, and analytics teams is highly desired
• Experience working with LeanData, Salesforce, Pardot, Intercom, ZoomInfo, Outreach, and RingLead is highly desired
• Start-up/tech experience preferred
• A deep connection to Lyft's mission and core values

Nice-to-haves

• Experience working with LeanData, Salesforce, Pardot, Intercom, ZoomInfo, Outreach, and RingLead is highly desired
• Start-up/tech experience preferred

Benefits

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• Unlimited paid time off for salaried team members, 15 days paid time off for hourly team members
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave for biological, adoptive, and foster parents
• Pre-tax commuter benefits
• Lyft Pink - exclusive opportunity to test new benefits of the Ridership Program