Marketing Operations Manager

$95,000 - $100,000/Yr

Broadridge Financial Solutions - Trenton, NJ

Full-time - Mid Level

Hybrid - Trenton, NJ

10,001+ employees

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Marketing Operations Manager at Broadridge is responsible for overseeing the Marketing Automation Platform (MAP) and ensuring the effective execution of marketing campaigns. This role involves managing day-to-day operations, collaborating with cross-functional teams, and driving improvements in marketing technology and processes. The position is hybrid, allowing for both in-office and remote work, and emphasizes a culture of empowerment and collaboration.

Responsibilities

• Serve as the administrator for the Marketing Automation Platform (MAP), managing users and role profiles.
• Lead implementation and maintenance of third-party platform integrations.
• Maintain data cleanliness within MAP, ensuring organized folder structure and tagging guidelines.
• Monitor system performance and troubleshoot integration or lead flow errors within the MAP.
• Regularly evaluate the MarTech stack to ensure optimal tool usage and suggest improvements.
• Build and edit emails and templates, advising on A/B testing and enhancements.
• Create and edit email and event campaigns, ensuring correct setup and data flow prior to activation.
• Work with offshore ops team to ensure campaign workflow processes are understood and followed, meeting SLAs and deployment timelines.
• Collaborate with Segmentation manager to develop automated solutions for data standardization and enrichment.
• Author documents and presentations to communicate established processes to stakeholders.
• Implement processes for compliance with GDPR, CCPA, CASL, etc., in collaboration with legal and cross-functional partners.
• Field ad hoc requests from Marketers and cross-functional partners regarding campaign workflows.
• Stay updated on industry trends and best practices to recommend process improvements.

Requirements

• 4+ years experience in marketing operations with a deep understanding of the marketing pipeline, channels, and strategies.
• Proven ability to develop and socialize end-to-end campaign workflows including planning, development, and execution stages.
• Experience with Marketing Automation Platforms (Pardot preferred) for 4+ years.
• 2+ years experience with CRM (Salesforce preferred) managing marketing campaigns.
• 2+ years experience with Event/Webinar platforms like CVENT and On24.
• Working knowledge of HTML for email code edits.
• 4+ years experience with marketing project management tools like Wrike or Workfront.
• Strong communication skills and ability to collaborate effectively across functions.
• Ability to prioritize and manage multiple projects with cross-functional teams.
• Familiarity with traditional and emerging marketing channels and media.

Benefits

• Comprehensive benefit offerings including health insurance, dental insurance, and vision insurance.
• 401k retirement savings plan with matching contributions.
• Flexible work environment with hybrid options.
• Professional development opportunities including access to online courses through LinkedIn Learning.